01 / Agreement sections 8–9
Your accounts, data and access
Your domain, business accounts and business data remain yours. You can request administrator access and a website export. Rights in newly created deliverables transfer when the relevant fees are paid; reusable tools and methods remain licensed as described in the agreement.
Accounts are created or connected in your name wherever the platform permits. Administrator access is available on request without charge. Accounts, data, credentials and assets are not withheld because of a payment dispute.
I retain my reusable methods, frameworks and internal tools. If they are incorporated into your deliverables, the agreement grants an ongoing license to use them as part of that work. This does not give you ownership of third-party platforms or their software.
02 / Agreement sections 2–3
You approve costs outside the monthly fee
You approve advertising budgets and exceptional third-party expenses before they are incurred. Advertising spend is paid directly to the platform from your account, with no markup or percentage taken by me.
Work is prioritized for your business. The agreement does not promise a fixed number of hours, pages, articles, campaigns or revisions. Work beyond the agreed services requires a written scope and fee agreement.
Extra brands, locations, large custom software projects and other excluded work are discussed before work or spending begins. The full included and excluded lists are in the pricing section of the homepage.
03 / Agreement sections 5–6 and 22
How to cancel the standard partnership
Cancel with 30 days’ written notice. Service and billing end at the end of the monthly billing period in which those 30 days expire. No early-termination fee.
Send cancellation or breach notices to the notice email in your signed agreement. A conversation, unanswered message or stopped payment is not a substitute for the agreement’s written-notice process.
Because notice ends at a billing-period boundary, the effective end date can be later than the day your 30-day notice expires. You pay through that final monthly period. Ask for confirmation of the final service and billing date.
A fee increase requires at least 60 days’ written notice. If you decline it, you can give written notice to leave when the new fee would take effect; the normal 30-day notice requirement does not apply to that specific termination.
04 / Agreement sections 6 and 8
What happens when the engagement ends
When the engagement ends, I stop work and billing and transfer or return your accounts, assets and data within 15 days, including work in progress in its current state. I provide a site export and reasonable migration help.
You can also request a site export and control of your accounts while the partnership is active. Hosting and software operation after the engagement need to be arranged by you or your next provider; ongoing service is not included after termination.
05 / Agreement sections 4 and 16
Billing, refunds and missed payments
The monthly fee is billed in advance through Stripe. Applicable taxes are separate. Paid fees are generally non-refundable, except where the agreement provides a remedy. Unpaid fees already accrued remain due.
If a payment fails or is not made when due, services may be suspended or stopped immediately, without notice, until payment is received. This can affect website hosting, campaigns and connected services. Stopping payment does not cancel the agreement or erase accrued fees.
The agreement includes a professional-workmanship warranty. Its stated remedy is re-performing the affected work or, if that cannot reasonably be done, refunding the fee paid for the affected period. This is not a money-back guarantee tied to marketing results.
06 / Agreement sections 6, 16–18 and 23
If the work or relationship goes wrong
Raise the problem directly and use the written-notice details in your agreement when giving a formal breach notice. Either party can terminate for material breach if the breach is not cured within 15 days after written notice.
The agreement limits liability, generally to the fees paid in the three months before the event giving rise to the claim, and excludes specified indirect losses. Exceptions and indemnification obligations are set out in sections 17–18. Advertising spend paid to a platform is not a fee paid to me.
Disputes begin with a good-faith attempt at direct resolution as described in the agreement. Read the complete dispute and governing-law provisions before signing.
07 / Agreement section 11
The results I can and cannot promise
No rankings, AI recommendations, leads, booked jobs, revenue or advertising return are guaranteed. I commit to competent implementation and honest reporting of what happened.
Search engines, advertising platforms and AI services control their own rankings, policies and availability. Progress depends on your market, budget, reputation, customer response and the information available to measure outcomes.
08 / Agreement sections 10 and 12
Your responsibilities
Provide timely account access, accurate business information and decisions about approvals. Confirm factual claims about your services, pricing, licensing and service area before publication. Maintain your trade requirements and the payment methods needed for the agreed work.
Your business is responsible for handling inquiries, quoting and delivering its service. Follow-up systems support that work; they do not replace your responsibility to customers. Record booked jobs and sales so reporting can connect marketing to business outcomes.
09 / Agreement sections 9–10 and 13–14
Business data, AI tools and public proof
Your business data is used to perform the services, not resold or reused for another client. Confidential information is subject to the agreement’s confidentiality and data-handling terms. Read the data-practices page for how research sources and permitted uses are handled.
I use software, automation and AI tools and may use subcontractors as described in the agreement. I remain your direct contact and responsible for the work.
Public-facing client work may appear in the portfolio. Non-public performance figures and attributed testimonials require your prior written permission, and the agreement allows withdrawal of that permission by written notice.
Related information: pricing and scope · data practices · website privacy · website-use terms. Website-use terms govern browsing and tools; paid work is covered by your separate agreement.