Work is prioritized for your business. The agreement does not promise a fixed number of hours, pages, articles, campaigns or revisions. Work beyond the agreed services requires a written scope and fee agreement.
I may need to rebuild your website, fix tracking, replace software, create automations or repair campaigns during the first few months. That early work is included in the monthly partnership instead of being billed as a separate setup fee.
Included work and tools
- Lead-generation and customer-acquisition strategy
- Website design, development or rebuilding when necessary
- Website hosting
- Website maintenance, security and technical updates
- Landing pages and conversion improvements
- Technical, on-page and local SEO
- Google Business Profile optimization
- Reviews, citations and local search signals
- AI visibility (AEO and GEO): business facts, useful content, structured data, crawler access, and mention and citation checks for ChatGPT, Gemini, Perplexity and other answer engines
- Google, Meta and ChatGPT advertising management
- Territory Intelligence: property, neighborhood and market opportunity research
- Opportunity maps and prioritized prospecting areas for one primary market
- Direct-mail, EDDM and neighborhood outreach planning
- Sales-route and service-density analysis
- Data preparation for approved, compliant campaigns
- Conversion tracking and analytics
- CRM configuration
- Lead pipelines
- Standard integrations
- Replacing an existing system when it is materially holding the business back
- Standard software, hosting and infrastructure needed to operate the system
- Ongoing prioritization and improvement
- Direct access to Vladimir
Advertising channels depend on availability, account eligibility and suitability. AI recommendations and marketing results are not guaranteed.
Excluded or separately agreed
- Google, Meta and other advertising spend
- Unusually high SMS, calling, email or AI usage
- Specialized premium software requested by the client
- Exceptional proprietary datasets and specialized data licences
- Unusually large, multi-market or multi-state research projects
- Printing, postage and third-party mail fulfillment
- Field canvassing labor
- Purchased contact enrichment
- Regulated calling or texting infrastructure
- Legal review where a channel or dataset requires it
- Professional photography or video production
- Printing and physical media
- Ecommerce development
- Custom applications or extensive custom software development
- Multiple brands, locations or websites unless agreed separately
- Other exceptional third-party expenses
Billing: The monthly fee is billed in advance through Stripe. Applicable taxes are separate. Paid fees are generally non-refundable, except where the agreement provides a remedy. Unpaid fees already accrued remain due.
One business and one primary location, unless a custom arrangement is approved. Extra work and exceptional costs require agreement before they are incurred.